Introducing Lily Collins for Living Proof
With a storied acting career, Lily Collins has ascended to beauty icon status, starring in 2009’s The Blind Side, earning her first Golden Globe nomination for 2016’s Rules Don’t Apply, and breaking streaming records for her portrayal of Emily in Netflix’s Emmy-nominated series Emily in Paris. Lily’s latest role is serving as Living Proof’s ambassador, a natural gig for the actor to take on. Transformational and fearless, Lily Collins is influencing a generation by showing her true character—both on and off the screen.
While lots of us are well acquainted with Emily Cooper and her expat Parisian lifestyle, there’s a lot more of Lily Collins that’s still left to be learned. Off screen, Collins prefers to pare down—think air drying or masking in between stints in the glam chair—choosing instead to spend the time letting her hair regain its health. “As someone who is always striving to keep my hair healthy, I was so drawn to Living Proof’s philosophy that’s rooted in cutting-edge science,” she says. “Their products aren’t about masking your hair problems, they formulate them so your hair can be its best, most natural self.”
Now, she’s hooked on all things Lp. “These products delivered the best hair I’ve ever had in my life—you can see it from its growth, shine, and how it withstands all of the damage I put it through,” Lily says. Which is a lot: Up to 5 hours per day in the styling chair if she has two different looks to film.
“When I am playing characters, whether it’s a movie or TV, [everything done to] my hair takes a really big toll. Between being straightened, curled, colored, or when there is heat on it all the time—even just humidity, too—there is always something happening to my hair,” Collins says. “So, when I’m not working, I need to make sure that [my hair is] healthy. It’s amazing that I don’t have to second guess [Living Proof’s] performance. Proven performance is foundation of all things Living Proof.”
So, you can imagine we were pretty thrilled when we learned she’s been a “massive fan” of ours for some time and we are so excited to welcome her with open arms to our Living Proof family. What really makes the partnership so natural is our mutual affinity for that exact proven performance—ours in the lab, her on screen. Plus, Lily’s a big fan of our work. Although she has a full roster of Living Proof products she rotates through, Lily has three current favorites: Perfect hair Day™ Advanced Clean Dry Shampoo, No Frizz Vanishing Oil, and Full Dry Volume & Texture Spray. (Pssttt..you can buy ‘em all together in Lily’s Bundle here.) “Oh my god, [the Full Dry Volume & Texture Spray] is literally one of my favorite products,” she tells us. Lily also swears by using No Frizz Vanishing Oil on her ends, which gives her hair a hydrated, shiny look without feeling greasy.
But her absolute favorite is Perfect hair Day™ Advanced Clean Dry Shampoo. “I have it in my bag every day. It smells amazing and it doesn’t have any residue, it feels really great, and it goes on so smoothly,” Lily says. “I use it almost every day.”
If that’s not a love note from Lily, we’re not sure what is. We’re beyond excited to have Lily Collins for Living Proof, and we can’t wait to show you what we have in store.