Science

When it comes to hair care, we've heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products.…

From juices to skincare, it seems charcoal is suddenly everywhere. And now, it’s even in your haircare. So what is this miracle ingredient all about? We had our scientists…

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product…

Healthy hair starts with a healthy scalp. So, what are some ways for how to get a healthy scalp? This complex part of your body will benefit from a…

Humidity and hair never go well together, but with our science-backed approach, we think we may have found a solution…‌Don’t let the weather put a damper on your ‘do.…

Do you have curly hair but aren’t quite sure what kind of curls you’re dealing with or how to care for them? Whether you have beautiful bouncy ringlets, flowing…