Science

When it comes to hair care, we've heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products.…

From juices to skincare, it seems charcoal is suddenly everywhere. And now, it’s even in your haircare. So what is this miracle ingredient all about? We had our scientists…

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product…

When you think about caring for your hair, what comes to mind? Maybe it’s using leave-in conditioner to keep your strands feeling soft and smooth or applying a heat…

Frizzy hair can be relentless. With each strand seeming to have a mind of its own, frizz can turn the simplest hairstyle into a challenge.  While it’s not always…

Humidity and hair never go well together, but with our science-backed approach, we think we may have found a solution…‌Don’t let the weather put a damper on your ‘do.…

Do you have curly hair but aren’t quite sure what kind of curls you’re dealing with or how to care for them? Whether you have beautiful bouncy ringlets, flowing…