What Does Purple Shampoo Do?

Have you heard about purple shampoo? If your color treated hair tends to have a bit too much yellow, or brassiness, for your liking, you might find that purple…
Read Now

The Science Behind Sulfates

When it comes to hair care, we've heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products.…
Read Now

Why are heavy silicones bad?

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product…
Read Now

How To Combat Humidity Hair

Humidity and hair never go well together, but with our science-backed approach, we think we may have found a solution…‌Don’t let the weather put a damper on your ‘do.…
Read Now