What Does Sulfate Do To Your Hair?

You have probably seen or heard the phrase “sulfate-free shampoo” tossed around when browsing beauty and hair products online. But what exactly does it mean, and what is sulfate in…
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What is Sulfate Free Shampoo?

Shopping for shampoo is complicated. When you peruse the aisle at your local store or the category at your favorite online retailer, you are inundated with options, many of…
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What Does Purple Shampoo Do?

Have you heard about purple shampoo? If your color treated hair tends to have a bit too much yellow, or brassiness, for your liking, you might find that purple…
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The Science Behind Sulfates

When it comes to haircare, we’ve heard the buzzwords (sulfates, phthalates, and parabens). But, do we know what they actually mean? In an effort to make conscious, cleaner swaps, it…
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Why are heavy silicones bad?

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product…
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