Living For

If you haven’t said hello yet, please meet our three NEW No Frizz Smooth Stylers: Smooth Styling Spray, Smooth Styling Cream, and Smooth Styling Serum. They’re each customized for…

2022 was a big year for us: We introduced you to Full Dry Volume & Texture Spray, Triple Bond Complex, and Perfect hair Day Healthy Hair Perfector. But the…

While there are many challenges in today's world that can feel overwhelming, there's some good news: There are just as many solutions in the works, too. Take, for instance,…

One of our core company values is Inclusion. To put this value into practice, we're excited to celebrate Pride Month at Living Proof! We’re proud to spotlight Living Proof…

With a storied acting career, Lily Collins has ascended to beauty icon status, starring in 2009's The Blind Side, earning her first Golden Globe nomination for 2016's Rules Don't…

Hairstylists and colorists do important work all day, every day, whether they’re fixing a bad cut, advising on a new hair color, or making someone feel more like themself…

There are more haircare products than ever, but shampoos and conditioners tend to focus on a single benefit or result—like damage, frizz, or lack of fullness. They don’t recognize…

At Living Proof, International Women’s Day is a big deal. Celebrated on March 8 each year, it serves an opportunity to recognize the economic, cultural, social, and political achievements…

Fall is officially right around the corner. Brisk air (gooooodbye humidity), fresh starts, and cozy clothes. What’s not to love? As we head into this season, we’re ready to…

Celebrity Stylist, Salon Owner and Living Proof Curl Artist in Residence. US: Ursula, we are thrilled to sit down with you today and tell the LP community more about…