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If you've heard buzz about benzene in haircare lately, know that we've heard it too – and that as a scientifically-led haircare company, we're here to help you understand…

Whether you’re the bride or working your way through a stack of RSVPs, it’s clear that wedding season has officially arrived—and the best wedding hairstyle ideas are, naturally, top…

Odds are you’ve heard people talk about sustainability recently. And that’s with good reason: To protect the planet. However, while individual acts of eco-friendliness may seem small, every single…

Caring for your hair can get complicated. Not only is it unique to you, with color, thickness, and texture informed largely by genetics, but its health can also be…

The ideal schedule for hair washing varies widely from individual to individual. That said, excessive washing can strip any type of hair of the natural oils that protect it,…

Have you heard? Our best-selling Full Dry Volume Blast is no longer. But don’t be upset, promise.   Enter new Living Proof Full Dry Volume & Texture Spray, the latest…

When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves are a go-to for a reason: They’re always…

Your tickets are booked, the itinerary is set, and now all that is left to do is pack. Love it or hate it, it’s always helpful to have a…

If you’re gearing up for your travels, let us help you pack. If you’re driving, check out our toiletries list and have a great time! If you’re flying, there’s…

If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok…