Unleash your Curl Power with the New Curl Collection

Meet the new Curl Collection—a three-step, science-backed hair care line designed to help you let your natural hair down, no matter what curl pattern you have.

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Your curls are unique. Find the science-backed solutions they need to stay defined, smooth and strong

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Everything You Need to Know about Dry Shampoo

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Scalp buildup occurs when residue from hair care products, minerals from pollution and hard water, or your own body’s oil accumulate on the scalp. Almost everyone experiences buildup from one or all of these factors from time to time, but if buildup persists, it can irritate the scalp, leave strands weak and lifeless, and make what was once healthy hair unmanageable.…
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Do you have curly hair but aren’t quite sure what kind of curls you’re dealing with or how to care for them? Whether you have beautiful bouncy ringlets, flowing beachy waves, or any gorgeous curl pattern in between, determining what type of curls you have isn’t just for kicks; your curl type dictates the hair styling products and methods you should be using…
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Everything You Need to Know about Dry Shampoo

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6 Simple Ways to Be More Sustainable in Your Life

Odds are you’ve heard people talk about sustainability recently. And that’s with good reason: To protect the planet. However, while individual…
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Haircare Quiz: Get Your Fully Personalized Routine 

Caring for your hair can get complicated. Not only is it unique to you, with color, thickness, and texture informed largely…
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How to choose the best shampoo for your hair

When you’re equipped with shampoo that’s suited to your locks, your journey to healthier, happier hair becomes smooth sailing. You can…
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How to Get Voluminous Beach Waves with Full Dry Volume & Texture Spray

When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves…
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Anyone with full, curly hair is probably well-acquainted with leave-in conditioner. After all, it’s almost impossible to get out thick tangles without it. But using a leave-in conditioner isn’t…
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